Backlink Strategy – Orphan Link Pages

What Is An Orphan Page?

Google use many metrics to apply value to each backlink. One way that they devalue pages created with the sole intention of link building is to discount ‘orphan’ link pages.

If you build a brand new page, for example by creating a new article on a blog or Web 2.0 site, it will have little or no real value because it is an orphan page. It has no links pointing to it.

This part of the Google algorithm is designed to make content marketing for link building less beneficial for webmasters.

If you are going to publish new articles with the aim of linking to your own related content, then you need to also Continue reading “Backlink Strategy – Orphan Link Pages”